Need to start company’s blog today is more necessary than ever. Finding ideas for blog has always been a great challenge. However, this is not a big problem. It takes only a little effort and through discussions with colleagues you realize what you could write. Of course, prior to the writing, you must think about directions of your online promotion strategy.
To successfully run a blog, you need to have the following three things in mind:
1. Find which questions your clients keep asking companies call-center. Think simple and easy to understand answers on these questions and write text. If people realize that your blog is informative, the sooner you will establish interaction. The people which are eligible interact are on the halfway to become customers of your products. Comprehend seriously this channel to acquire new customers. For clients which you win over in this way will extend the good news about you probably to all their friends. The best ideas you will get from people who work in call-center. Here is a rule 80-20. Thus, 80% of people who ask the questions will ask the same few questions. Determine which issues are in question. Write a quality article with extensive solution for every problem.
Take, for example, case study that you keep a blog hosting service provider. From people working in the support team you will find out that many customers want to transfer the site to other providers. Look at the statistics and find that 90% of these people use wordpress as a blogging platform. On the Internet, visit wordpress support forums to find best methods for transfer. Write the basic text, with step-by-step descriptions. Now with the support of people from the team go through the entire process and determine whether it is necessary to add some details. Enter as much useful information. This text will very likely become viral. It will be shared on social networks hundreds of times and you will gain many new satisfied customers.
2. Tell to people what is currently happening in the company. Is you company in the course of developing a new product? Have you successfully solved some well-none problem? Whether it was almost a celebration within the company? Whether the new branch office is opened? Be sure to post pictures of these events. Put a personal dimension to all. Publish pictures of employees with a variety of corporate gatherings. Publish pictures with employees involved in sports. If your company has delivered humanitarian aid record it and write about it. All these are things that people like to read. At the same time, these stories are expanding the social networks.
People like to know that behind each company are ordinary people. Do not hesitate to present yourself in the best possible way.
3. Convince people that you are a leader in your industry. The easiest way to achieve that is publishing professional texts from the field. Very good it would be if, if the company has a development team that has to work with local universities. Publish the results of the latest research in which took part your development team. Serve the people research results. Show off new products which are the result of these investigations. Try to show that your company is ahead of the competition in every aspect.
These are the three main aspects that you need to be careful. However make sure that you have up to date texts. From time to time you need to update your texts to help you fix the picture of company. Do not be ashamed to publish as much information about your company. Of course, do not post information that has affect trade secrets. For this reason it is important that in whole business is included and corporate security service.
Good luck in blogging!!